Projects — Double 10 Ventures

Consulting & Hospitality Experience

The Masala Story delivery set: printed boxes and bags, earthenware pots of curry, dal and biryani, paper food trays and a menu card — Plastic-free delivery packaging

Established in 2020, The Masala Story was my entrepreneurial venture focused on delivering authentic North Indian delicacies through a combination of consistent food quality, operational efficiency and innovative, plastic-free packaging.

01

Standardisation beyond chef dependency

A key focus was to reduce dependence on individual chefs through standardised recipes, structured kitchen processes and SOPs, ensuring consistency in taste, quality and execution.

02

Packaging designed for the dining table

We reimagined food delivery by eliminating plastic packaging and introducing earthenware pots for gravies, paper cups and boxes for other food items, and personalised guest name tags accompanying every dish.

The objective was simple: enable customers to serve food directly on their dining tables upon delivery, without the hassle of leaking containers, transferring food or arranging it all over again.

Industry recognition

The Masala Story received three Times Hospitality Icons, Delhi NCR recognitions:

2020Promising New Delivery Brand – North Indian Cuisine
2020Noteworthy Eco-friendly Packing (Delivery)
2021Iconic North Indian – Delivery, Delhi NCR

The venture was an important chapter in my hospitality journey, allowing me to combine over 29 years of F&B experience with practical innovation in kitchen operations, packaging and customer experience.

Supply & Packaging Projects

A spread of Indian dishes served on patterned plates and brass platters across a marble table — Tabletop presentation

A skewer of kebabs held over a flame on a brass stand — Tableside presentation

A cream plate with a green rim and the Zamindar's Clubhouse crest, set beside a green napkin and gold cutlery — Specialty serveware

Bringing Indian craftsmanship to global dining.

Double 10 Ventures is proud to have supplied a curated collection of specialty tabletop and servingware from India to Zamindar's Clubhouse.

Inspired by India's royal heritage and contemporary culinary artistry, Zamindar's Clubhouse offers a distinctive dining experience where presentation is as important as flavour.

Our collection spans tableware, specialty servingware, tableside equipment and presentation accessories. From elegant dinner and appetiser plates to brass table tandoors, tabletop sigri, EPNS servingware, kebab platters and specialty skewer stands, each category complements the restaurant's distinctive approach to Indian dining.

We are delighted to support a concept that celebrates Indian cuisine and culture through thoughtful details and memorable tableside presentations.

Chicken curry in a brass-handled pan beside garlic naan, biryani in a hand-painted dish and plated starters — Tabletop & serveware

The lit Shola Indian Smoke House sign on a pole at sunset — Shola, Austin

The stone front of Shola Indian Smoke House with its red sign, lit at sunset — The restaurant

Biryani topped with smoked brisket and chicken, served in a steel platter with brass handles — Steel & brass serveware

Shola, a distinctive dining concept by Laila Bazahm and Chef Hari Nayak, brings together the bold flavours of regional Indian cuisine and Texas barbecue.

Double 10 Ventures partnered with Shola to source and supply a curated range of brass, stainless steel (SS) and silver-plated crockery from India, selected to complement the restaurant's unique concept and elevated food presentation.

This collaboration reflects Double 10 Ventures' expertise in connecting international hospitality brands with thoughtfully sourced Indian tableware, combining industry understanding with tailored sourcing and overseas supply.

Restaurants we've built, advised and supplied.